the trendy supermarket experience has arrived in pasadena. we received a $5 off coupon in the mail along with a coupon for a free reusable grocery bag, so i decided to go check it out.
their prices seemed very competitive and i had fun exploring a new store. the self check-out was fun, but the beer cooler was a bit of a let down. it reminded me of a cross between a large grocery store and traders joes (with some similar pitfalls such as excessivly packaged produce). parking at their location is pretty awful, but i think i'll continue to go back every once in a while.